The 32nd annual Progressive International Motorcycle Show tour needed a major PR rejuvenation. The Tour’s owner, Advanstar, hired DRIVEN Public Relations to manage 6 of the Tour’s nationwide shops due to our widespread media database and established relationships within the endemic motorcycle media.

DRIVEN Public Relations developed a strategic PR program to reignite interest from disenfranchised motorcycle media and spark new interest from daily, weekly and monthly local media outlets across the country.

DRIVEN Public Relations accumulated 243 broadcast hits and 180 feature articles, spanning 6 cities in 5 months, unprecedented results in the Tour’s 32 year history.