BACKGROUND:
The 32nd annual Progressive International Motorcycle Show tour needed a major PR rejuvenation. The Tour’s owner, Advanstar, hired DRIVEN Public Relations to manage 6 of the Tour’s nationwide shops due to our widespread media database and established relationships within the endemic motorcycle media.

ACTIVATION:
DRIVEN Public Relations developed a strategic PR program to reignite interest from disenfranchised motorcycle media and spark new interest from daily, weekly and monthly local media outlets across the country.

RESULTS:
DRIVEN Public Relations accumulated 243 broadcast hits and 180 feature articles, spanning 6 cities in 5 months, unprecedented results in the Tour’s 32 year history.