BACKGROUND:
LINE-X Protective Coatings hired DRIVEN Public Relations to serve as the backbone of corporate communications (internal and external), providing strategic input for merger/acquisition announcements, corporate sponsorships, trade show booth design and press release development.

ACTIVATION:
DRIVEN Public Relations serves as a strategic development team for internal communications. We are viewed as a tactical management team for LINE-X Corporate, where we focus less on public relations and more about company brand building.

RESULTS:
In 2012 alone, DRIVEN Public Relations has distributed more than 166 press releases on local, regional and national levels on behalf of not only LINE-X corporate, but its more than 500 dealers.