BACKGROUND:
MAXIM Magazine secured DRIVEN Public Relations for its groundbreaking military-inspired web reality television show. DRIVEN was hired to start a PR program post-production, putting us at a disadvantage for pre-event and active competition with on-site media coverage.

ACTIVATION:
DRIVEN Public Relations developed a strategic PR program with competitor-specific outreach in local hometowns and military base stations across the country, in addition to national media hits with military-specific and national lifestyle publications and television coverage.

RESULTS:
DRIVEN Public Relations accumulated nearly 100 feature hits in 28 cities.