BACKGROUND:
Mozie Bicycles, formerly known as Mosi Bicycles, hired DRIVEN Public Relations to help launch its new Mode collection of high-end, European-inspired bicycles and to create a presence in the bicycle and lifestyle world as the premier choice for leisure riding.

ACTIVATION:
DRIVEN Public Relations’ diverse background resulted in a specially-crafted strategic plan to reach both endemic and non-endemic publications including fashion, lifestyle and design outlets, impressing both the fashion-forward and cycling crowds alike. In addition to creating buzz amongst the media, DRIVEN was tasked with Mozie’s social media, helping to solidify their style and voice amongst fans and followers.

RESULTS:
Since its partnership, DRIVEN Public Relations has successfully landed media traction from coast to coast, including the San Francisco Chronicle and amNew York, as well as several other praised fashion, bicycle and design publications such as Vogue, Men’s Journal, Cigar Aficionado, Momentum Magazine and Architectural Digest. With DRIVEN’s direction, the Mozie Bicycles luxury brand has strengthened its name and presence with both the media and consumers all together.