BACKGROUND:
Sprint hired DRIVEN Public Relations on the eve of its official launch of their all-new automotive telematics offering called Sprint Velocity. The team was given under two months to determine where and how to launch this innovative and turnkey automotive solution.

ACTIVATION:
DRIVEN Public Relations recommend the Los Angeles International Auto Show to launch Sprint Velocity. Although we knew we’d be competing against the biggest names in the auto industry, we knew that a technology story would be the perfect supplement to mainstream coverage on cars. We also knew that our booth location was critical. DRIVEN worked with the LA Auto Show to determine a location that would allow for members of the press to see Sprint as they walked between to the massive halls.

RESULTS:
DRIVEN secured more than 42 interviews in three days, with such notable coverage hits on CNN, KTLA, Fox 11 and media meetings with Motor Trend, Car and Driver, Autobytel, Los Angeles Times and more. It’s also important to note that DRIVEN has been retained by Sprint for more than two years and has led the charge at the New York International Auto Show, Telematics Detroit, North American International Auto Show and many more events.