BACKGROUND:
TeenSafe, maker of the leading iPhone, iPad and Android monitoring software for parents, hired DRIVEN Public Relations to launch a full foundational PR campaign.

ACTIVATION:
DRIVEN Public Relations developed a strategic PR program specifically to their target market – parents of children with smart devices. Outreach included national dailies, parenting outlets, local TV markets, national media tours and online editors and bloggers.

RESULTS:
DRIVEN Public Relations accumulated major national hits as well as more than 100 local television placements in cities across the country. DRIVEN also secured Fox News, USA Today, The View, Yahoo Tech, Telemundo, Univision, NY Post, New York, Family, The Telegraph UK, and BuzzFeed among many other. Within nine months, DRIVEN doubled TeenSafe’s subscriptions and are continually growing.