BACKGROUND:
Zero Motorcycles hired DRIVEN Public Relations to help launch a line of all-electric motorcycles on both a national and international level and to reach riders and educate on a new alternative to the traditional gas powered motorcycles.

ACTIVATION:
DRIVEN Public Relations’ experience and expertise in the motorcycle and automotive industries helped introduce Zero Motorcycles to the influential thought leaders in both the endemic and non-endemic publications including motorcycle and powersports outlets as well as lifestyle, technology, green initiative publications. With the initial launch in 2008, DRIVEN reached both national press as well as international press with a full international launch in Europe and continued support with media, social media, and consumers.

RESULTS:
Since the beginning DRIVEN Public Relations played a key role in Zero Motorcycles media outreach with traction blanketing North America and Europe. With the continued support of DRIVEN, Zero Motorcycles has successfully launched six new model line-ups, including the launch of an exclusive police and military bike. With DRIVEN, Zero Motorcycles has become a notable brand in the motorcycle community as well as the lifestyle and consumer markets.