Driven PR Expands With Environmental PR Client

DRIVEN Environmental PR Client Synthetic Grass Warehouse


ANAHEIM, Calif. (April. 30, 2015) – Following a recent call to action by California State Governor Jerry Brown, DRIVEN’s new environmental PR client Synthetic Grass Warehouse (SGW) announces their partnership to help with drought restoration efforts in California. As residents and businesses search for alternative ways to help reduce their water consumption, the two companies will work together to educate the community on the environmental benefits of synthetic grass.

Synthetic Grass Warehouse is the largest distributor of synthetic grass in North America and the exclusive distributor of Tiger Turf and Everlast Turf, the highest quality and most technologically advanced product on the market today. SGW’s turfs are low maintenance, require absolutely no watering and reduce air pollution making it an environmentally-friendly alternative to natural grass. SGW’s synthetic grass is ideal for homes, businesses, parks, sports fields, putting greens and pet runs. Customers vary from residential home owners to corporate businesses to government organizations.

DRIVEN Public Relations Green PR Client Synthetic Grass Warehouse

“Getting the message across on how a simple solution can contribute to the conservation of millions of gallons of water is going to be an important task for us,” said Mike Caudill, President of DRIVEN Public Relations. “This is where our team takes the reins. Our expertise in strategic media relations and reaching the masses allows for an effective and promising fight against the drought. We believe in SGW and we’re confident that their products can help California. Our team is ecstatic to be able to use our expertise to help residents and businesses as best we can.”

DRIVEN Public Relations’ diverse industry specialties in automotive, alternative energy, technology, motorcycle, lifestyle, wine & spirits and consumer product industries, helps to create effective and specialized strategies that resonate with media, clients and consumers. DRIVEN’s dedication in crafting a highly extensive and integrated strategic plan tailored to each client is crucial in strengthening brand awareness and consumer demand.

“We’re really looking forward to teaming up with such an accomplished PR agency. Our goal is to work with DRIVEN Public Relations to spread the word about how we can help with the drought because we’re so passionate about helping our community in this time of need. We’re not just distributors of turf, we’re also a resource center for all things synthetic grass,” said SGW co-owner Victor Lanfranco. “Not many people know about us or the benefits of installing synthetic grass, so we’re lucky to have DRIVEN alongside us to help.”

Synthetic Grass Warehouse has already proven to be the leading innovator in synthetic grass throughout the country. The company was selected to provide an alternative to natural grass to adorn the Las Vegas Strip. The grass seen on the islands down Las Vegas Boulevard are now always green and lush and don’t require any maintenance or watering. It’s SGW’s goal to transform more natural grass areas like the Las Vegas Strip to conserve water and eliminate pollution caused by lawn mowers, trimmers, chemicals, and pesticides.

Synthetic Grass Warehouse
Over the past 11 years, Anaheim-based Synthetic Grass Warehouse (SGW) has become the nation’s largest distributor of synthetic grass products for landscapes, putting greens, playgrounds and pet applications. The company is the exclusive distributor of Everlast Turf and Tiger Turf, the highest quality and most technologically advanced synthetic grass on the market. With six distribution locations, SGW provides same-day shipping and serves as a resource center for all things synthetic grass. For more information, visit: Follow them on Facebook, on Twitter @SGWCorp on Instagram @sgwcorp and on Pinterest SGW Corp.


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