Earlier this year POP Paddleboards partnered with DRIVEN Public Relations to help launch them into international waters by utilizing their expertise with strategic media relations and social media to match the current change in the paddleboarding industry.
DRIVEN Public Relations’ specialization in lifestyle, entertainment and watercraft industries equipped them with the essential experience to execute a calculated plan effectively reflects to POP’s image in both endemic and non-endemic publications, while also solidifying them a spot in the marketplace. DRIVEN was also tasked with creating a presence and securing a following on all social media platforms for their POP Paddleboards.
Following their partnership, DRIVEN Public Relations has effectively secured international media traction, including Forbes and Adweek, as well as other notable publications. Under DRIVEN’s supervision, the POP Paddleboard brand has increased its visibility in the paddleboarding industry along with cementing a strong following on social media.