Lifestyle and Sports PR Agency to Represent Bold Innovator of Standup Paddleboards


Performance-Centric POP Paddleboards Chooses Award-Winning Agency

DRIVEN Public Relations to Handle All Things PR 


COSTA MESA, Calif. (April 10, 2015) – DRIVEN Public Relations, an internationally renowned sports PR agency, announces a new creative partnership with local Southern California performance paddleboard company, POP Paddleboards. As the ‘globally local’ innovator of bold, advanced standup paddleboards with fresh inventions, vibrant style and mass appeal, POP tapped DRIVEN PR to help launch them into international waters by utilizing their expertise with strategic sports PR, media relations and social media to match the current change in the lifestyle marketplace.

“We are ecstatic to represent POP Paddleboards, a local visionary of retro-style boards delivering a Southern California, beach-going philosophy that is materialized in their boards. POP Paddleboards is modernizing a popular and beloved sport by crafting lightweight boards and paddles that deliver optimal performance,” said Mike Caudill, president of DRIVEN Public Relations. “We at DRIVEN are ready to catapult POP into the major leagues by creating and executing a strategic media plan that is optimal for reaching the masses, especially through the use of social media as a medium to deliver POP’s vision in making paddleboarding accessible to any adventure seeker, both coastal and landlocked.”

DRIVEN’s specialization in lifestyle, technology, automotive, spirit & wine and watercraft industries equips them with the essential experience to execute a calculated plan for their clients that effectively reflects a brand’s image. Their efforts have surpassed client expectations in creating brand awareness while solidifying a spot in the marketplace.

“With our global expansion and our efforts to connect with non-coastal communities, it was imperative to partner with an agency that was well-versed in the lifestyle realm. DRIVEN Public Relations is fully equipped to capture the fun, easy-going vibe that we strive to deliver with our boards,” said Nick Lanfranco, creator of POP Paddleboards. “Their expertise in social media and all things public relations reflects the changing landscape of the industry so there was no doubt that our friends at DRIVEN were the ones to help us accomplish our mission.”


About DRIVEN Public Relations
DRIVEN Public Relations is a Southern California based communications and marketing agency with its headquarters in Orange County (Costa Mesa) and satellite offices in Temecula and Phoenix, AZ. DRIVEN PR delivers high-impact and targeted media campaigns for the automotive, motorcycle, fashion, spirits, health & fitness, healthcare, technology and green/sustainability industries. DRIVEN’s core competencies include brand building, media relations, strategic counsel, executive visibility, event management, press material development, advertising, media planning, trade show support and product launches. Follow us on Facebook at, on Twitter @driven_PR and on Instagram @driven_PR.




About POP Paddleboards
Founded in 2012, Orange County based POP Paddleboards is at the cornerstone of quality manufacturing and has designed and engineered boards for lasting performance and unforgettable memories –featuring groundbreaking innovations and a fun, colorful retro style. With a product lineup featuring superior stand up paddleboards, ultra-light SUP paddles and accessories, its commitment to bringing the Southern California lifestyle organically through a community around the brand – even to non-coastal areas of the planet – is what sets the brand apart. POP is also a member of the 1% for the Planet initiative and donates a portion of their sales towards sustaining resources for a healthy planet. POP is now available at retailers in California and Hawaii – and is initiating its long-term international expansion into Canada and Brazil.


For media inquiries or to schedule an interview, contact Orange County based PR agency DRIVEN Public Relations, 951-719-1040 or email

This Post Has One Comment

  1. Roger Ekridge

    Wow, what a cool story and it’s great to see they’re working with DRIVEN. I’ve been SUP’in for 5 years and I’m definitely going to look into POP Paddleboards. I love companies that embrace the retro and often more classic look of Paddle Boards. I’m excited to see the impact they have in the Paddleboard world. -Roger

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