Andrew joined DRIVEN Public Relations after spending years as a key figure on the Sports & Entertainment Marketing-Global Media team at Oakley – integrating athlete/driver and entertainment personality marketing across digital, social media, online editorial, global brand marketing and PR efforts. Having previously expanded social media presences and creative communications for the Boost Mobile and Virgin Mobile brands as a part of the Sprint Corporate Communications team, his experience in multiple aspects of the Integrated Marketing Communications mix stretches across multiple industries – including Entertainment, Sports, Consumer Technology, Rich Media to Automotive. With deep roots in public relations, de Lara began his career on the PR Team at the world-famous Los Angeles Lakers franchise – followed up by stints in the Entertainment business at a talent agency and a marketing communications firm. A near-decade of results is accentuated by his knack for creative writing.
The lighter side of Andrew: When he’s not creating strategy or ‘Facebooking’ to no end, you might catch Andrew managing Electronic Dance Music producers/artists and/or hanging with some industry pals in his free time. A South Orange County native and a beach guy at heart, his love of poetry, music (including classical guitar playing), sports and unique foods from the around the globe complement his ‘California-esque’ persona. A proud alumnus of Long Beach State, Andrew was a sports beat writer for the university’s newspaper and a long-time leader in his fraternity. He resides in Seal Beach with his girlfriend and their puppy.