WEEGO SELECTS DRIVEN PUBLIC RELATIONS AS STRATEGIC PARTNER TO CHAMPION THE AUTOMOTIVE AND POWERSPORTS INDUSTRIES
COSTA MESA, Calif. (Sept. 29, 2015) – DRIVEN Public Relations, an international public relations and creative marketing agency, announced it has been retained by Weego, innovator of portable jump starters that start your engine, charge your phone and fit in your pocket along with rechargeable battery packs. Weego is entering the automotive and powersports industries with their full line of portable power products. Created for peace-of-mind by increasing safety, convenience and ensuring ease of use, Weego has already cornered the marine market saving thousands of boaters and anglers from ruined days on the water. DRIVEN and Weego have partnered to create a strategic public relations and media plan to further expand its brand by targeting the motorcycle, powersports, and automotive industries.
“Expanding the Weego brand into two, three, and four wheels will help eliminate the stress, concern and safety issues many drivers and riders can experience,” said Mike Caudill, President of DRIVEN Public Relations. “Whether it’s riding a motorcycle on a desolate highway, talking on a phone, searching the internet on a tablet or finishing up some slides on a laptop, without power we stop moving forward. Weego has solved that problem and the powersports and automotive industries should know how to keep going without worry.”
“We are very excited to bring this amazing product line to the automotive and powersports community,” said Gerry Toscani, CEO of Weego. “It was imperative we find an agency that understands our goals as well as the world of the automotive and motorcycle dealer and consumer. With DRIVEN’s extensive experience and knowledge we’re confident they will take the Weego brand to the next level.”
About DRIVEN Public Relations
DRIVEN Public Relations is a Southern California based communications and marketing agency with its headquarters in Orange County and offices in Temecula, Calif., Phoenix, and New York. DRIVEN delivers high-impact and targeted media and public relations campaigns in the automotive, motorcycle, fashion, spirits, health & fitness, healthcare, green/sustainability and technology sectors. DRIVEN’s core competencies include brand building, media relations, strategic counsel, executive visibility, web development, SEO, reputation management, press material development, media planning, trade show support and product launches. For more information on Orange County Public Relations, visit www.drivenpublicrelations.com. Follow them on Facebook at www.Facebook.com/DRIVENPR, on Twitter @driven_PR and on Instagram @driven_PR.