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Fuel Saving Tips

Brand Spokesperson

Fuel Saving Tips

PRODUCT INTEGRATION INTO NEWS CYCLE



Industry/Brand Spokesperson: Travel Expert and TV Personality Mike Caudill

As a brand spokesperson, Mike Caudill advocated for Lucas Oil in a customized news package targeting local and regional news outlets.


This effort was part of an expanded media program offered by DRIVEN360 that reaches a broad audience and media platforms - tv stations, digital media, news stories, local TV and radio.

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